Head to head

Octo vs Fresha.
Same job. Calmer day.

Fresha is a serious tool built for salons. So is Octo — but instead of another dashboard, you get an assistant you can actually talk to.

Voice note · 0:04Move Sarah's 2pm to Thursday same time, and remind her the day before.
Octo mascot
Done — moving Sarah Miles from Tue 14:00 → Thu 14:00, and queuing an SMS reminder for Wed 09:00. Approve to send.
Pending: Move booking · Send SMS
Who hasn't paid this week and how much is outstanding?
Octo mascot
Three clients — £186 outstanding. Want me to nudge them all with a friendly reminder now?
FeatureOctoFresha

Voice-first — talk to it mid-service

AI approval queue for every change

Ask calendar questions in plain English

Two-way sync with Google / Apple / Outlook

Own calendar only

Flat monthly price

From $19/mo
Free software

Payment processing fee

Stripe standard
1.29% + 20p on card

Setup time

≈ 10 min
Hours to days

Client waitlist auto-fill

Deposits & no-show protection

Pre-visit forms & patch tests

Group / bridal-party bookings

Rooms, chairs & equipment tracking

Public marketplace listing

Fresha wins here

In-person card readers

Fresha wins here

Feels like a friendly assistant, not admin

Comparison based on Fresha's public feature pages, November 2025. Fresha is a trademark of Fresha Group Ltd — no affiliation.

Being honest

Fresha does two things we don't.

They have a huge public marketplace and their own in-person card readers. If walk-in discovery from strangers is how you fill your chair, Fresha earns its place. If your book is already fed by regulars, referrals and Instagram — Octo will feel like coming up for air.

Bring your Fresha calendar with you.

Export your clients and appointments from Fresha, drop the file into Octo, and we'll do the rest. Usually done inside your first cup of coffee.

Start the move

Fourteen days free

How and Why octo was created

No card. Set up in the time it takes to make a cup of tea.