Pricing
Small prices. Big weekends.
Fourteen days free. No card. If Octo doesn't pay for itself in the first month, Beth will personally apologise.
Tide
Solo, just getting going.
- Up to 60 bookings a month
- Calendar sync + booking page
- SMS + email reminders
- Stripe payments & deposits
- Email support
Current
Most lovedBusy solo or small studio.
- Unlimited bookings
- All six arms — including AI Assistant
- WhatsApp + Instagram DM replies
- Up to 3 staff members
- Custom-branded booking page
- Priority support
Deep Blue
Multi-location, multi-tentacle.
- Everything in Current
- Unlimited staff & locations
- Advanced reports & payouts
- API + Zapier access
- Dedicated onboarding call
- Named support human
The honest bit
Fresha is “free”. Octo is a flat fee, no payment tax.
Fresha charges 1.29% + 20p on every card payment — a busy £120k/year salon quietly pays over £1,500 a year in card fees. Octo takes a flat monthly fee and lets Stripe charge you their standard processing rate. What you make is yours.
Billing questions.
Can I switch plans later?+
Yep, up or down, any time. We prorate the difference — no phone call required.
What happens after the 14 days?+
You'll get a friendly nudge. Add a card to keep going, or don't — nothing charges automatically.
Are there transaction fees?+
Octo doesn't add any. Stripe's standard processing fees apply on payments.
Do you offer a discount for non-profits?+
We do — 40% off any plan. Drop us a line and we'll sort it.
Fourteen days free
How and Why octo was created
No card. Set up in the time it takes to make a cup of tea.
